Speaker Profile: David Taylor

Published:  10 March, 2014

David Taylor is one of the world’s 50 leading marketing thinkers according to the Construction Institute of Marketing, and a Fellow of the Marketing Society.

He has written five ‘Brandgym’ books: ‘The Brand Gym’, ‘Brand Stretch’, ‘Brand Vision’, ‘Grow the Core’ and ‘Where’s the Sausage?’. He also leads the writing of the Brandgym blog and has worked on everything from beer to banking, mostly on brand vision to action and turbo marketing projects.

Mr Taylor is also a highly rated speaker on brands and branding. Prior to founding the Brandgym in 2002, he worked in brand management for P&G, got an MBA from INSEAD and then started and ran Added Value’s Paris office.

His recent projects include:

  • Tesco: Three-year brand vision and strategy
  • Cadbury: European gum portfolio strategy and brand vision
  • Carling Black Label: Brand rejuvenation.

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

At Arco, we are an industry specific recruitment consultancy, providing sales and managerial staff Nationwide to Merchants, Distributors and Manufacturers of Building Materials within the Construction Sales Sector. Priding ourselves on our unparalleled customer service and hard work, we offer a fresh, innovative and personal approach to recruitment specifically designed to meet our clients’ needs and candidates’ skills.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.