Speaker Profile: David Taylor
Published: 10 March, 2014
David Taylor is one of the world’s 50 leading marketing thinkers according to the Construction Institute of Marketing, and a Fellow of the Marketing Society.
He has written five ‘Brandgym’ books: ‘The Brand Gym’, ‘Brand Stretch’, ‘Brand Vision’, ‘Grow the Core’ and ‘Where’s the Sausage?’. He also leads the writing of the Brandgym blog and has worked on everything from beer to banking, mostly on brand vision to action and turbo marketing projects.
Mr Taylor is also a highly rated speaker on brands and branding. Prior to founding the Brandgym in 2002, he worked in brand management for P&G, got an MBA from INSEAD and then started and ran Added Value’s Paris office.
His recent projects include:
- Tesco: Three-year brand vision and strategy
- Cadbury: European gum portfolio strategy and brand vision
- Carling Black Label: Brand rejuvenation.