Yale’s new Tradezone is open for business

Published:  19 February, 2014

Security specialist Yale has launched a new online resource designed to drive sales of security products and support merchants and their customers throughout the year as part of its ‘In Yale We Trust’ initiative.

Yale’s new Tradezone is free to sign up to and provides members with a range of marketing and sales materials, along with promotions and incentives. It already features a range of downloadable materials including customer door-drop leaflets, product guides, useful contacts and infographics. Further resources will be added on a monthly basis, providing a valuable resource for merchants and their customers throughout the year.

David Herbert, head of marketing for Yale, said: “The UK domestic market for security products is valued at £1.8bn annually and the UK industry is the fifth most successful exporter of security products in a global market valued at £260bn, showing that security is a lucrative market.

“In 2014, we want to increase installer awareness of the potential offered by this sector and are urging merchants and their customers to join the growing force in home security and sign up to our new Tradezone. By stocking a range of security products and giving these greater prominence in branch or at the trade counter, merchants can unlock the potential offered by the home security market, helping to increase their share of this growing sector.

“Following on from our extensive consumer brand-building success in 2013, we’re making a major investment to generate more demand from homeowners in 2014, and we’re keen for merchants and their customers to be a part of this.”

More information can be found on Yale's website.

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