Selco Builders Warehouse will enter into a third year of sponsorship with rugby league team London Broncos.
The club will have a new-look squad for its opening trip to Widnes Vikings on Sunday, February 16 and is moving into a new home having sealed a move from Twickenham Stoop to The Hive London in Harrow, the home of Barnet FC.
Chris Cunliffe, managing director of Selco Builders Warehouse, said: “We have built up a very strong relationship with the London Broncos and we are delighted that this is continuing into 2014.
“With a number of new players and a new home, it’s a feeling of a new era for the club and we are excited at being part of that.
“Rugby league has been a great vehicle to increase our brand awareness and there are very close links between the fan and the sport and our business.”
Selco Builders Warehouse has built a strong sporting portfolio and, as well as London Broncos, also sponsor the Birmingham Brummies speedway team and the £1m football predictor on talkSPORT.
Selco has a network of branches across Wales and England, including 18 in London.
