Saniflo honours Paul Newson

Published:  27 January, 2014

The team at Saniflo and the remainder of the SFA Group UK is honouring the life of former Saniflo UK managing director, Paul Newson, who passed away on 20 January 2014 after a seven-year battle with cancer.

Much loved and hugely admired for his strong ethics, humble demeanour and sharp business acumen, Mr Newson began his career in the marketing department of Hoover and then later moved to the export department of Black & Decker before masterminding the launch of Saniflo in the UK in 1979, initially working alone.

A passionate and highly effective communicator, Mr Newson spent over 30 years dedicated to the cause of building the Saniflo brand in the UK to become one of the market leaders that it is today.

Not averse to taking risks and investing heavily in marketing during the toughest times, Mr Newson always pre-empted what the UK market needed and how best to provide it. It’s thanks to that foresight and a great testament to his legacy that Mr Newson helped to not only continuously grow the market in the UK but also helped to bring international success to the SFA Group.

A senior SFA Group colleague said: “SFA will miss a great man who contributed to make Group SFA a worldwide company by creating its first foreign subsidiary.”

Saniflo UK managing director Tim Pestell added: “Paul created this business from nothing in the UK – developing an unknown concept and product into the success it has become today. Not only was he a shrewd businessman, but a kind and humble man who always managed to bring out the best in others. He is greatly missed.”

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