MKM Building Supplies has been working with ASSA ABLOY and the UNION brand to create an offering inline with customer demand.
An ideal UNION for MKM and ASSA ABLOY
Published: 16 January, 2014
MKM Building Supplies and UNION, part of ASSA ABLOY Security Solutions, have been working together to strengthen the builders’ merchant’s security offering.
Delivering an offering that best suits its customer profile, MKM, which has recently opened its 41st branch as part of its wider expansion plans, has improved and updated its hardware and security portfolio.
Achieving great success with its door sales, MKM was keen to replicate this within the hardware category and has been working with ASSA ABLOY and primarily the UNION brand to create an offering inline with customer demand, as well as lock and hardware trends.
UNION, which recently updated its product offering for merchants led by its ‘We Are UNION’ campaign and mortice range upgrades, was best placed to advise on and tailor a high performing range for MKM, which would help bolster sales in this sector.
Introducing UNION’s StrongBOLT range, which already has proven success and effective point-of-sale support for merchants, MKM will now also stock UNION’s new panic exit devices - Eximo and its Retro3 door closers, which are an ideal retrofit solution. In addition, the growing builders’ merchant group will also offer a streamlined Yale product portfolio.
Speaking on the new range, Rachel Waugh, from MKM Building Supplies, said: “MKM has grown significantly and had phenomenal success over recent years, as a result we have been carefully scrutinising all product ranges to see where further improvements can be made and make the success replicable across all areas of the business.
“Door sales have always been a profitable area for us, but by comparison hardware sales have under-performed. To understand this better we wanted to work with a supplier who could advise and create a recommended listing for growing this area. In addition to delivering products that have the support of brand names such as UNION and Yale, they were also able to develop a tailored range that would help support our sales objectives.”
David Wigglesworth, managing director of ASSA ABLOY Security Solutions, added: “As a manufacturer we feel it is important to constantly update our product offering, whether that be through higher testing standards, creating more variants or improved point-of-sale displays, but that is only part of our role. It is equally important that we support our stockists’ growth plans, and one of the ways we can do this is by developing tailored ranges and advising on product portfolios, as we have done with MKM.
“MKM is on a real growth path at the moment and we are very pleased to be working alongside and supporting such a successful business. MKM has a great product offering and loyal customer base, making them a crucial partner for us, who we will continue to work with to help realise both MKM’s and ASSA ABLOY’s ambitions,” added Mr Wigglesworth.