Saniflo revamps Counterpoint
Published: 18 December, 2013
Saniflo has revamped Counterpoint – the biannual A3, double-sided newsletter specifically for counter staff in merchants and showrooms – revealing a fresh and appealing new look.
The latest issue features a competition to win a Makita cordless drill, information about the upcoming Saniflo advertising campaign, top tips from Saniflo training and installation expert Keith Conway, information about case studies including the Tedworth House, Help for Heroes and highlights from Saniflo’s television mentions including The Hotel Inspector and Sarah Beeny’s Double Your House for Half the Money programme.
Saniflo customer services and marketing manager, Ann Boardman, said: “Counterpoint was overdue a redesign. We have breathed new life into the old, newsletter to produce something that is much more colourful and bright, with just the right amount of company information and technical advice. Readers tell us that Counterpoint really helps them keep in touch with everything we have and do help make their jobs easier, such as the significant investment in training guides and campaigns to keep Saniflo products at the fore of customers’ minds.”