Jane Evans and Mike Rigby from MRA Marketing accept the Construction Marketing Award for Best use Of Website from judge Rick Osman, CIMCIG.

MRA Marketing’s strategy pays off with prestigious CMA wins

Published:  16 December, 2013

MRA Marketing has won two Construction Marketing Awards (CMAs), for Strategic Planning & Management for EH Smith and Best use of Website with Door-Stop.

Since 2004 MRA has won at the CMAs nine times and been a finalist fifteen times. Director Lucia Di Stazio is delighted the specialist agency has been recognised again for helping companies grow. She said: “It’s fantastic to receive this accolade particularly at the end of such a positive year for the construction industry as a whole.”

MRA worked with independent merchant EH Smith to develop a strategy to gain a much larger share of builders’ ‘collect’ business and re-launch its Shirley Solihull branch. The launch was underpinned by a sustained and integrated marketing campaign to gain momentum and establish it as a ‘proper builders’ merchant for proper builders’.

“The MRA-EHS project team broadened the scope of the brief - the impact has been unprecedented,” explained Mark Mallinder, marketing director of EH Smith. “The business has seen a 24% increase in small builder revenue giving us a growth map for the next 10 years.”

Making the most of Door-Stop’s online initiatives to help its composite door installer customers buy and sell more easily, MRA’s winning campaign for Best use of Website helped boost orders via www.door-stop.co.uk to 97%, increasing new and existing business.

Nick Dutton, managing director of Door-Stop, said: “I’ve worked with MRA at Door-Stop and previously Synseal Extrusions, for more than 10 years. It’s been a very successful partnership – MRA really does help companies grow.”

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

At Arco, we are an industry specific recruitment consultancy, providing sales and managerial staff Nationwide to Merchants, Distributors and Manufacturers of Building Materials within the Construction Sales Sector. Priding ourselves on our unparalleled customer service and hard work, we offer a fresh, innovative and personal approach to recruitment specifically designed to meet our clients’ needs and candidates’ skills.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.