Jane Evans and Mike Rigby from MRA Marketing accept the Construction Marketing Award for Best use Of Website from judge Rick Osman, CIMCIG.
MRA Marketing’s strategy pays off with prestigious CMA wins
Published: 16 December, 2013
MRA Marketing has won two Construction Marketing Awards (CMAs), for Strategic Planning & Management for EH Smith and Best use of Website with Door-Stop.
Since 2004 MRA has won at the CMAs nine times and been a finalist fifteen times. Director Lucia Di Stazio is delighted the specialist agency has been recognised again for helping companies grow. She said: “It’s fantastic to receive this accolade particularly at the end of such a positive year for the construction industry as a whole.”
MRA worked with independent merchant EH Smith to develop a strategy to gain a much larger share of builders’ ‘collect’ business and re-launch its Shirley Solihull branch. The launch was underpinned by a sustained and integrated marketing campaign to gain momentum and establish it as a ‘proper builders’ merchant for proper builders’.
“The MRA-EHS project team broadened the scope of the brief - the impact has been unprecedented,” explained Mark Mallinder, marketing director of EH Smith. “The business has seen a 24% increase in small builder revenue giving us a growth map for the next 10 years.”
Making the most of Door-Stop’s online initiatives to help its composite door installer customers buy and sell more easily, MRA’s winning campaign for Best use of Website helped boost orders via www.door-stop.co.uk to 97%, increasing new and existing business.
Nick Dutton, managing director of Door-Stop, said: “I’ve worked with MRA at Door-Stop and previously Synseal Extrusions, for more than 10 years. It’s been a very successful partnership – MRA really does help companies grow.”