Travis Perkins is rolling out a strategy to improve the quality and choice of its timber range, to fully support the Grown in Britain initiative.

Currently being tested in seven branches, Travis Perkins’ range of timber products has been amended to feature more homegrown carcassing products, reducing its reliance on imported timber and supporting high-quality UK timber.

Simon Pearson, Travis Perkins’ product group director, said: “We’re proud to support the Grown in Britain initiative and to reflect the popularity of homegrown timber in seven of our branches. The current pilot implements an improved product range, clear merchandising, and competitive pricing, all with the very clear additional benefit of using British carcassing suppliers where possible. Larger branches are being encouraged to source directly and more economically, while smaller trade counters will be buying predominately from Travis Perkins' internal Timber Supply Centres.”

Staff training is also high on the agenda, with quality standards being reinforced to ensure straight, fresh timber is always available.

Dougal Driver, chief executive of Grown in Britain, said: “Grown in Britain aims to change how timber is sustainably sourced and used in the UK by focusing on preferential consideration of homegrown product at procurement and increasing the number of woodlands in management. Pulling more products through the UK timber supply chain will support the rural economy and provide jobs, as well as investing in the societal benefits of woodlands and forests in this country – providing better management for product, people, and biodiversity.”