Small displays can still mean big sales

on 11 November, 2013

With many UK bathrooms on the small side, showing what can be done in a tiny area may actually work in the merchant’s favour. But what are the tricks to transforming a few square metres of floor space into bathroom displays to die for?

Fortunately, there are rafts of bathroom products out there that have been specifically designed with the smaller bathroom in mind. Wall-hung sanitaryware creates an illusion of space by leaving the floor visible and hiding all the pipes and fittings neatly out of sight. Wall-hung basins with slim-depth vanity units maximise storage without making the room feel too cramped.

Bathroom furniture is key in order to keep a small space tidy and truly be relaxing. While merchants and their customers may be tempted to forego furniture for fear of making floor space feel too cramped, it’s an essential part of bathroom design, which also has great selling potential.

Another tip is choosing WCs and washbasins with a short projection, allowing customers to move around the display easily. Roca’s Meridian-N Compact sanitaryware and furniture is a prime example of a short projection suite that is big on style with a compact depth, yet still offers a generous bowl size on the basin and a comfortable toilet seat.

When showing customers round your display, encourage them to open doors and drawers, to move around the area and even sit on the toilet. This brings the display to life and will have them imagining the same solutions in their own small bathrooms – going through a catalogue just can’t compete with seeing products in real life.

Georgina Spencer is marketing manager for Roca.

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