Brent Nicholls has been appointed as managing director – south west Europe of Wavin, a supplier of water management, plumbing and drainage systems.

With a brief to increase profitability by enhancing customer service and value to both customers and end users, Mr Nicholls has spent the past few months meeting customers and suppliers in order to establish a “way forward” for deploying the company’s strengths to the best advantage of all stakeholders.

Speaking on behalf of the Wavin group, Maarten Roef CEO said: “Brent is a proven operator, with a superb track record in driving business forward – especially in challenging times such as these. The match of his energy and vision are such that not only will he expand the company’s presence in the crucial south west Europe market; but also all customers will enjoy tangible benefits from improvements in service, distribution and range.”

Mr Nicholls brings a wealth of commercial and operations experience to the team, having worked with the global packaging business Amcor Group as operations and managing director in different areas of the business over the past 20 years.