John Moran has been appointed as UK sales and marketing director at Ferroli.
Ferroli appoints John Moran as sales and marketing director
Published: 01 October, 2013
Ferroli has appointed John Moran as the company’s UK sales and marketing director to lead the domestic sales force.
Mr Moran joins Ferroli from his position as national sales director of PTS where, over 15 years in many senior positions, he was an intrinsic part of the team that drove the company’s turnover from £120m to £850m. Prior to that he worked in the BSS Industrial part of the group for 14 years.
Mr Moran’s two primary objectives are to continue to drive sales of the Modena HE combi and system boiler range and to re-establish the Ferroli brand name.
“As well as increasing sales of our leading domestic boiler, the Modena HE, my aim is to raise awareness in the UK industry of the true profile of Ferroli,” Mr Moran said.
“We may currently have a small presence in the domestic market but globally, we are one of the industry’s biggest heating appliance manufacturers and have a very wide ranging portfolio of products, including renewables, domestic, commercial and industrial up to 36mW. Our design and technology division in Italy is producing really innovative, superbly built products and I want everyone to know that.
“Two thousand and fourteen is going to be an extremely interesting year for the domestic boiler market – the fact that the vast majority of the Green Deal cashback scheme vouchers issued so far have been for replacement boilers clearly shows the demand is out there. We know we’ve got the best product at the best price and it’s now my job to make sure that everyone else knows it too,” he concluded.