Astrid Bachmann, Axor press officer and Philippe Grohe, head of the Axor brand.
'Best of the Best' rating for Axor
Published: 12 September, 2013
Bathroom specialist Hansgrohe has cause to celebrate after its Axor Starck Organic collection won a Red Dot Design award.
A total of 4,662 products were submitted, but only 58 had the honour of receiving the highest accolade, rated as 'Best of the Best'. Design, innovation, functionality, ergonomics and ecological compatibility were all assessed, and Axor’s basin mixer, exposed installation thermostat product families and concealed bath mixer won in the product design category
Head of the Axor brand Philippe Grohe said: “[A Best of the Best award] is something very special for Axor as a designer brand. It is an important recognition of our efforts in the field of product design and in the design of the bathroom as a living space. It also affirms our strategy of focusing on the formal and emotional quality of mixers in addition to functionality.”