Water conditioning and system protection specialist Spirotech has strengthened its UK team with the appointment of Fran Smith as merchant support representative.

An experienced customer service and business development consultant, Mr Smith is joining the company’s domestic division where he will be responsible for developing merchant links with existing and new contacts across the north of England.

Suzanne Day, national sales manager at Spirotech Domestic, said: “Building relations with merchants has always been a key part of Spirotech’s day-to-day business and future plans for growth. With the recent launch of Spirotech’s next-generation products, as well as several new initiatives scheduled for 2014, Fran is just the kind of person to have on board, having already made a great start at promoting Spirotech’s latest range of products within the merchants.”

Of his appointment, Mr Smith said: “I am delighted to have joined Spirotech, an established global company that’s renowned for its high-quality, innovative products. It’s a great opportunity to be part of the Spirotech team, discussing the Spirotech portfolio with merchants and reporting their feedback to the company in order to assist in the development of our future products and services.”