M&M Timber is to break with convention at the forthcoming Garden & Leisure (GLEE) show when the emphasis will be on talking business as well as showing off its latest products.
The show which opens at Birmingham’s NEC on 15 September will give M&M Timber’s customers the opportunity to meet directors and senior management to discuss how the company is developing its product range and business strategy in line with the changes in the current market.
“The theme for this year’s show will be very customer orientated,” said Andy Hodge, commercial director. “The retail industry environment is changing and our home and garden range will offer ideal solutions for growth in the timber products sector. We’ll also be offering some exclusive special deals that will make a visit to our stand doubly beneficial.”
Over the last couple of years M&M Timber has been closely monitoring the rapidly changing buying patterns that have been taking place in garden centres and other trade outlets throughout the country and has been developing its product range and marketing strategy accordingly.
“With our sights set squarely on the future and with a clear understanding of the industry’s market direction, we are now ready to talk business,” added Mr Hodge.
Subtle changes in the way M&M Timber has begun redefining its product marketing has already been welcomed by industry leaders. This year the refined Home & Garden range is aimed at giving retailers a competitively priced volume product with added customer appeal.
Specifically designed with the changing buying patterns of the garden industry in mind, the long-awaited product range more readily lends itself to the impulse buy that can easily be picked up off the sales floor and taken home.
