SSQ Slate expands direct service to Irish markets
Published: 14 August, 2013
SSQ Slate has acquired the business of specialist slate supplier Slate Northern Ireland (SNI). The acquisition will permit SSQ’s range of natural slate products, including the Del Carmen, Sarria and Riverstone brands, to be available direct to the market both in Northern Ireland and the Irish Republic.
The SNI business was established in 2007 and gives SSQ stock holding facilities in Tobermore and an office in Belfast, as well as regional business managers for Northern Ireland and the Republic of Ireland.
Haroun El-Helw, head of marketing at SSQ, said: “This is the first of many aggressive moves planned by the SSQ Group to have a direct international presence in key natural slate markets, capitalising on its history and passion for providing specialist natural slate products to the global building and construction industry.
“SSQ has been supplying Northern Ireland and the Republic of Ireland indirectly for more than two decades. This new addition to our business allows us to build on this tradition and cater even better for the insatiable demand these two markets have for natural roofing slate.
“Del Carmen is particularly popular in the Northern Irish market. The acquisition of SNI allows us to supply this to customers direct, giving them unprecedented value and efficiency, and the benefit of SSQ’s more than 30-years’ experience in supplying natural slate solutions.
“Our global mission is to make high quality natural slate the default, preferred choice among the roof covering options available. This exciting acquisition is an important step in our journey towards realising this goal.”