Yale is providing merchants with a campaign that will drive demand for its products throughout autumn and winter.

Yale gives merchants bright prospects during dark nights

Published:  13 August, 2013

To mark National Security Month throughout October, Yale is providing merchants with a campaign that will drive demand for its products throughout autumn and winter.

National Home Security Month, which launches on 1 October and is supported by Yale, is designed to create awareness around home security across the UK and support merchants nationwide.

The campaign will highlight tips and solutions that will help keep consumers and their possessions safe as the dark nights draw in.

With a different focus each week of the month, consumers will learn how best to protect their valuables kept inside and out, effectively secure their doors and windows, and what latest digital technology is on offer to improve security in the future.

Yale’s Crime Watcher app, which displays burglary statistics within a mile of a property during a one-month period, will also be promoted as part of National Home Security Month and the dark nights initiative.

David Herbert, head of marketing for Yale, said: “Unfortunately the dark nights do equate to a rise in residential and commercial property crime so its our responsibility as the UK’s leading security solutions provider to supply the guidance and products which will help keep the nation secure while supporting the industry more broadly.

“Our latest campaign is part of our ongoing support for merchants in helping increase sales and create demand from trade professionals which will boost profits as well as building awareness of security issues in the long-term.”

For the full range of Yale home security solutions or to speak to a representative about how Yale can help support your business, contact the Yale trade sales team on 0845 223 2126 or visit www.yale.co.uk.

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