To app or not to app?

Published:  09 August, 2013

Recent research by IronmongeryDirect has revealed further information about the mobile purchasing behaviour of its trade customers.

Mobile traffic has increased by 60% since launching its mobile website and contributed to a 29% increase in online turnover in 2012. The release of the company's free App followed in April 2013.

Of those recently surveyed, over 20% said they have purchased goods or services via their mobile phone, of which 65% make purchases at least once or twice a month, with a significant 67% happy to spend £100 or more on a single purchase.

When asked whether they found purchasing via a mobile phone easier and more convenient than using a laptop/PC or visiting a shop, 40% of respondents agreed.

There still may be some way to go to encourage people to use smartphones for business; a recent report by Constant Contact found that only 20% of small businesses are using mobile solutions such as QR Codes, mobile optimised websites, dedicated apps, and text message marketing for their business operations.

“We’ve certainly seen our App and mobile website traffic increase as customers take advantage of being able to source products in the palm of their hand,” explained Wayne Lysaght-Mason, managing director. “Meeting the needs of our customers and expanding the way we make ordering possible is high on our agenda. Embracing technology is key. However, ease of functionality is essential to enhance service offerings, and to help attract and retain customers.”

IronmongeryDirect continues to evolve its service offering to meet the needs of its customers. Today, customers can browse over 14,500 products in a 900-page catalogue, online and now with the mobile App.

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