Debbie Coley, general manager UK for Firebird Heating Solutions.
What’s in a name
Published: 12 July, 2013
Firebird UK has altered its name to Firebird Heating Solutions, to reflect the growing product portfolio as the heating market adapts to change and embraces new technologies to provide a coordinated and economical solution to home heating.
In conjunction with the change of name, the company has also undertaken a structural reorganisation to streamline administration and increase focus on the customer. The reorganisation positions Debbie Coley as general manager UK with a remit to oversee the whole of Firebird’s UK operation.
Training has been identified as a specific focus in the customer care programme and Barry Brynildsen will take on responsibility for this activity becoming national training manager in addition to his role as northern regional sales manager. Other planned developments include the introduction of new, improved office systems, a further upgrade of the technical team and the introduction of a sales management system to assist the sales team in their areas. A new website is also in development for the trade to access information 24/7, with a separate consumer site to give potential customers general information prior to contacting their heating installer.
“Although the company name will be changing, we will still be known in the trade as Firebird,” said Ms Coley. “The professionals know the Firebird brand name means quality and reliability and excellent service support and this will continue. We are also increasing customer contact levels, recognising that customer support is all important in today’s difficult market and we are restructuring our administrative systems and introducing new technology for added efficiency.”