Sentinel's trade support team.

Sentinel trade support team ‘making a huge difference’

Published:  05 July, 2013

Water treatment expert Sentinel is celebrating the huge success of its newly recruited trade support team. The company is now looking to increase the size of the team from its current six team members to 11 in the next few months.

Managed by trade support team manager Edd Curbishley, who has joined Sentinel from Wella, Proctor and Gamble, the current team of five ex-graduates are providing regular face-to-face support at merchants branches across the UK, supporting and training merchant staff and introducing customers to both new and established products in the Sentinel product portfolio, undertaking product training and organising a range of training and product familiarisation events for installers.

"We’ve got an excellent and vibrant team on board who are doing a great job for us selling the Sentinel brand and helping customers of merchants to understand why Sentinel products offer such good value," said Mr Curbishley.

"The feedback we're getting is tremendous and there's a much higher level of understanding of the things that differentiate Sentinel in the marketplace than perhaps we feared. Much of the time the team are knocking at an open door – the installers we are meeting know about Sentinel values, recognise the value of the products and want to use quality products in every aspect of their day-to-day working lives. Much of the time, the team are introducing the installers to the new products that they may not have used yet – the new Eliminator system filter and the new ScalePro electrolytic scale inhibitor being the ones that are getting the biggest levels of interest at the moment."

John Lynch, Sentinel's director of sales in the UK and Ireland, said: "Introducing the trade support team is amongst the most important things we've done in recent months. Installers clearly value meeting people from our team face to face and being able to raise questions and appreciate getting straight answers immediately, and we're delighted that they recognise the value of a quality UK-made product that is recommended and endorsed by all the major boiler and heating equipment manufacturers. You can have the best website in the world, but even that doesn't beat quality face-to-face contact from the company and customer care."

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