Keyline's colourful charity event raised over £125,000 for Prostate Cancer UK.
Keyline pumps up the volume with Jukebox Rally
Published: 01 July, 2013
Keyline Builders’ Merchants recently managed to raise over £125,000 for Prostate Cancer UK through its Jukebox Rally charity event.
The musically themed convoy of 26 vehicles set off on 26 June on a four-day road trip, from the Northfleet branch of Keyline to Barcelona and back again. Nick King, group credit director at the Travis Perkins Group, and co-driver Shaun Purrington of RK Harrison Financial Risk, took part in the rally dressed as members of the band Madness.
Briggs Equipment sponsored the Madness car to the tune of £1,000. Prior to the event, Briggs' marketing manager Sally Baker said: "We are delighted to support Keyline, a company with which we have a long-standing relationship. Briggs is passionate about supporting charitable causes, and this is a very worthy cause. We wish the ‘Madness team' all the best for their journey."
Luther Blisset, former England, Watford and AC Milan striker - and supporter of Prostate Cancer UK - set the 26 teams on their way.
“The Jukebox Rally is not only a brilliant idea for car enthusiasts who want to go on an exciting journey," said Mr Blisset, "it’s also a fantastic way to raise awareness of prostate cancer and vital funds for Prostate Cancer UK to support the 250,000 men affected by the disease. On behalf of the charity, I would like to extend a big thank you to everyone at Keyline who has organised yet another fantastic event, and also to all the staff and suppliers for getting involved.”
Mark Bishop, director of fundraising at Prostate Cancer UK, who took part in the Jukebox Rally alongside chief executive Owen Sharp, concluded: “Keyline’s commitment to literally go that extra mile has raised more than £675,000 since we began working with them, and the Jukebox Rally is another road trip with a difference. All funds raised have helped the charity provide its research programmes and vital support services to help more men survive the disease and enjoy a better quality of life."