Gloucestershire-based builders' merchant George Bence has opened a new showroom, giving installers and the general public the opportunity to experience some of the latest energy-saving products and technologies.

“There have been many incentives put in place over the years, such as the Feed-In tariff, match funding and boiler replacements,” said Carlwyn Coombes, commercial director. “Such schemes have helped stimulate the industry by allowing these new energy-saving technologies to become readily accessible.

“At George Bence, we recognise the changes within our industry, which have created a demand in both energy saving and renewable products. In response, our energy saving and renewable department has been introduced to keep up with the new demands in the marketplace regarding green initiatives. It is the first of its kind in Gloucestershire.

“In addition [to our Primera Eco showroom], we provide a service which aims to help understanding of the renewable technologies and inform our customers of the funding and finances available to them, supporting them through as much or as little of the process as is desired.

Our energy saving and renewable department was set up last year and we believe the new showroom will enhance our reputation within this up-and-coming industry, seeing George Bence lead the way in the Green Initiative.”

Martin Horwood, Liberal Democrat MP for Cheltenham, commented: “You can save money and help the environment by being more energy efficient. This is a major thrust of government policy at the moment through the Green Deal and the way all smart businesses and households are going. I’m really pleased that a local firm like Bence’s is right at the forefront of this revolution. Through Primera Eco they’re offering expertise in every green technology going, from loft insulation to ground source heat pumps, from solar panels to rainwater harvesting. So you can now buy local, be green and help your bank balance all at the same time.”