Countering the gloom from recent growth figures, Taylor Wimpey has reported a strong start to the year and hailed the Government’s Help to Buy scheme as an interest-booster in the housing market.
In a recent update, Taylor Wimpey said its sales performance was at the “upper end” of the homebuilder’s expectations in the first quarter.
A spokesperson said: “We have seen strong interest from customers towards the Help to Buy scheme and our marketing efforts have focused on helping customers understand the scheme and the options available to them. Whilst we are encouraged by the initial signs, the overall success of the scheme remains dependent on lenders providing competitively priced mortgage products.”
Pete Redfern, Taylor Wimpey chief executive, said: “We have made a strong start to 2013. Against a background of positive sentiment towards the housing market, we have seen an increase in visitor levels and reservations, driven by improved customer confidence and helped in recent weeks by the Government’s Budget announcements.
“This, together with the quality of our locations and the inherent value in our landbank, is enabling us to drive improvement across all of our key performance measures.”
The firm said customers have registered their interest in around 300 homes so far since the scheme was launched.
