Simon ‘The Wizard’ Whitlock is flanked by Selco managing director Chris Cunliffe and Old Kent road branch manager Darrell Carter.

Selco opens Old Kent Road branch

Published:  12 April, 2013

Selco Builders Warehouse has opened its 17th branch in Marlborough Grove, London, just off Old Kent Road.

During the official opening, customers were able to take part in a nine-dart-challenge, courtesy of Leyland Paints who brought along Premier League darts star Simon ‘The Wizard’ Whitlock. Customers were challenged to score more with nine darts than Simon could with six, with on-the-spot prizes up for grabs. The overall highest score on the day received a dartboard signed by ‘The Wizard’ and fellow professional darts player Mark ‘The Spider’ Webster.

Representatives from Macmillan Cancer Support, Selco’s nominated charity, were also on hand to collect donations from generous customers. Mr Cunliffe took the opportunity to hand over a cheque to the charity as a result of the company’s fundraising efforts this year.

He said: "It is down to the efforts of all our colleagues that we have been able to open the branch on schedule. The recent harsh weather has not made it easy, but they took it all in their stride and pulled together to ensure the opening went ahead as planned.

"The opening of Old Kent Road is part of our ongoing strategy to expand our branch network, despite the difficult trading conditions in our sector. The fact that we can continue with our ambitious growth plans is a credit to our colleagues and management team who work tirelessly to ensure we meet our commitment to delivering great-value building supplies and unrivalled service to even more customers."

Mr Carter added: "The opening of the new branch has created more than 50 new jobs and in line with our company's policy we have been able to fill every position with people from the local community. This ensures that local and knowledgeable staff are always able to assist customers with their enquiries whilst providing local economic benefit."

Mr Cunliffe concluded: "Customers at the new branch will benefit from Selco's three guarantees that underpin our entire offering, which are: unrivalled availability with the widest range of products in stock, excellent customer service and straight trade pricing.”

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