Published: 26 February, 2013
Birchwood Price Tools (BPT) has launched Bullet, the new name in premium quality woodscrews. Made from high quality materials and incorporating the latest market leading technology, Bullet is a super fast – high performance screw set to revolutionise the fastener industry.
Time is of the essence for customers as it impacts their livelihoods. A fast screw means they can sink more screws per battery charge on their power tools and get the job done quicker.
For stockists, this is a unique product that consists of a tight product range that gives you the opportunity to grow your share on a high volume, high frequency selling product.
In the market the current pricing for screws varies by brand and size which makes it unclear and sometimes a frustrating process for the user to buy. Bullet’s clear price structure eliminates this confusion, making it clear for the trade to purchase. How it works is simple - three box sizes at three price points.
Bullet has a unique Buy ‘n’ Build storage system presented in the striking and functional AMMO Case . The AMMO Case is purpose built storage solution designed to be loaded with Bullet ‘magazines’ (screw boxes). This impressive case can transport up to 15Kg, that’s over 19,000 screws.
Made from high quality grade steel Bullet woodscrews are further fortified through a heat treatment process that enhances their strength, delivering a durable screw that can withstand high torque applications. For product longevity the screws are zinc and yellow plated, this extra thick layer forms an exception corrosion resistance that lasts long after the job has been completed. Each screw is coated with a hi-tech wax that makes them easier to drive, resulting in screw heads being harder to strip and shear – ultimately this coating reduces the chances of wood splitting.
The crown ribbed head is self-countersinking and can be sunken sub-surface for a clean finish. This is due to the cork screw tip design which has an excellent pick up speed that can power into any type of wood. The thread configuration has exceptional insertion and holding strength, whilst the flute disperses heat for a quicker, cleaner cut. This combined with a thicker shaft and solid forged head/shank junction delivers a tough screw with less breakages.
The Red Bullet is a 50mm high performance Phillips PSD impact screwdriver bit that comes free in every box. Easily identified by the red ring on the shank this unique head recess gives the absolute best fit of any screwdriver bit resulting in low energy input – high performance output. Bullet woodscrews also work well with standard Pozi drill bits.
The Bullet brand is being launched with high profile nationwide PR, advertising and events campaign.
Dealers will be further supported by direct-to-consumer direct and digital mail driving customers to their trade counters. These stockists will be able to capitalise from the increased footfall using the in store POS materials and the comprehensive range of eye-catching merchandising solutions available.