Insinkerator appoints new managing director

Published:  14 February, 2013

InSinkErator has appointed Ashley Munden to managing director, Europe. Mr Munden was previously the UK sales and marketing director reporting to Joe Ferrara, who is relocating to the USA to take up the role of vice president, international for InSinkErator.

Mr Ferrara commented: “With over 27 years in the industry, Ashley is well-qualified for the position with his depth of experience of the market and the business. He will be instrumental in spearheading our continuing aim to be the preferred sink solution appliance brand across the continent. The brief is challenging with the development of the business across Europe but his business experience, enthusiasm and creative initiatives will add excellent value and brand protection.”

Mr Munden says of his promotion: “This is a significant and very exciting step for me. I am very lucky to be supported by a terrific European team, which will allow me to implement and expand my initiatives across Europe.

“We have had a tremendous few years with the UK business unit driving sales increases of over 50 per cent. The continued investment in marketing support, advertising, PR and recently More4 television has generated and contributed to the great success.

“I believe our sales will continue to grow and go from strength to strength. InSinkErator is an aspirational and world leading brand, with strong credentials in environmental sustainability; a key criteria driving consumer sales. It is a very exciting time ahead for the company and it is fantastic to play a part in its continued development and future.”

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