B&Q hires its first 'omnichannel' director

Published:  13 February, 2013

B&Q has appointed former Vodafone executive Michael Durbridge as 'omnichannel' director.

Mr Durbridge, previously Vodafone's director of direct sales channel and marketing, will join B&Q in March. He will report to B&Q customer director Steve Robinson, appointed last year. B&Q says it is restructuring to create a more "customer-focused, agile, omnichannel retailer". It is reassessing its 360 stores to determine what size it needs in an Ňomichannel worldÓ.

The average B&Q store covers around 100,000 sq ft but owner, Kingfisher group's chief executive Ian Cheshire said that as "multichannel retail" grows, B&Q would need stores of just 80,000 sq ft.

Sign Up

For the Builders' Merchants News enewsletter.

In the spotlight


Builders Merchants Vacancies – UK Wide

At Arco, we are an industry specific recruitment consultancy, providing sales and managerial staff Nationwide to Merchants, Distributors and Manufacturers of Building Materials within the Construction Sales Sector. Priding ourselves on our unparalleled customer service and hard work, we offer a fresh, innovative and personal approach to recruitment specifically designed to meet our clients’ needs and candidates’ skills.

Guest Blog by Simon Damp

Is DIY a lost art?

As time goes by, the art of do-it-yourself when it comes to activities around the home and garden is fast becoming more and more of a lost art.