B&Q hires its first 'omnichannel' director

Published:  13 February, 2013

B&Q has appointed former Vodafone executive Michael Durbridge as 'omnichannel' director.

Mr Durbridge, previously Vodafone's director of direct sales channel and marketing, will join B&Q in March. He will report to B&Q customer director Steve Robinson, appointed last year. B&Q says it is restructuring to create a more "customer-focused, agile, omnichannel retailer". It is reassessing its 360 stores to determine what size it needs in an Òomichannel worldÓ.

The average B&Q store covers around 100,000 sq ft but owner, Kingfisher group's chief executive Ian Cheshire said that as "multichannel retail" grows, B&Q would need stores of just 80,000 sq ft.

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