Dunlop - back in black.
A new brand identity for Dunlop Adhesives
Published: 10 December, 2012
Dunlop Adhesives is launching a full corporate rebrand, which will see its website, logos and packaging take on a brand new identity. With the rebranded packaging set to be in builders’ merchants by the 2 January 2013, Dunlop will launch the new website on the 12 December – allowing users an advanced peak at the dynamic new branding.
To celebrate the launch of the website, the first visitors to the site on the launch day will have the opportunity to register their details for the chance to win £250 of high-street vouchers
To get involved in the giveaway simply log on to the website on the 12th December between midday and midnight
The rebrand reflects the company’s commitment to ensuring its packaging, branding and products are contemporary, eye-catching, and in sync with the developments of the industry
The specialism and range of the products themselves will remain constant, but the changes to the website, with further technological developments due in early 2013, demonstrate a move towards a more versatile and direct customer service experience.
Debi Bailey, Brand Manager of Dunlop Adhesives, commented: "This is a really exciting and important time for the company. We have been working towards the rebrand all year, so it’s fantastic to be able to allow our customers to access our new website at last, and introduce them to our new packaging. The yellow, black colour scheme is both bold and modern, something that we think reflects the outstanding quality of our products.
"We’ve made strong progress over the last few years, continuing to grow in a tough economic climate. However, being able to adapt and change is part of any successful business, so we are certainly not afraid to move forward. Our products have a really solid place in the hearts of merchants and the trades alike, but we are ambitious to develop our offering and reach more customers than ever before – which is why we are back in black!"