B&Q explains its greener strategies

Published:  27 September, 2012

LONDON: Kingfisher, Europe's biggest home improvement retailer, is saving millions by cutting energy usage and avoiding waste. It is counting on equally green and cost-conscious customers to help it beat the economic downturn, said chief executive, Ian Cheshire.

Speaking in Brussels, where EU officials are finalising a new EU law on energy- efficiency, Mr Cheshire said Kingfisher's B&Q chain in Britain had saved £34m over the last five years with measures to reducing tax payments on landfill as well as cutting fuel bills.

Kingfisher earlier this year announced its latest marketing strategy "net positive", underlining a sustainable approach, including energy saving and sustainably-sourced timber.

The EU struggled to agree an Energy Efficiency Directive in June as governments raised objections to the upfront costs of measures such as building insulation.

This month, the European Parliament rubber-stamped the law. Mr Cheshire welcomes the measure. "The EU legislation is very important because it gets things moving," he said.  Government grants can mean free energy-saving insulation for consumers, but he said homeowners often carried out related improvements at the same time, generating sales for Kingfisher. 

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