DARWEN: This spring, with its first Golden Ticket promotion of 2011, Sadolin is aiming to boost over the counter woodcare sales through its merchant and independent stockists, and reward its decorator customers with a free gift they will really appreciate.
Between 7 March and 6 May, in readiness for the outdoor decorating season, stockists who participate in the popular Golden Ticket campaigns will be invited to place orders for 50 litres of any of the four top selling wood protection products in the Sadolin range, namely Ultra, Classic, Extra and Superdec.
In return they will receive a Golden Ticket promotional pack containing ten pairs of bib ‘n’ brace trousers to give away to customers who purchase just five litres of those products during the promotional period (or until stocks of promotional gifts are exhausted).
To support the offer in store Sadolin will also provide promotional posters and ‘wobblers’, and to reward the staff, a tin of biscuits will also be included in every pack.
As this is a Golden Ticket promotion, every order for 50 litres of Sadolin Ultra, Classic, Extra and Superdec made during the promotional period will earn the stockist an entry into Sadolin’s prize draw to win a Golden Ticket and the chance to win £100 worth of Capital Bond vouchers.
Julie Olsson, Sadolin marketing manager, said: “Spring is on its way which means your customer’s thoughts will soon be turning to exterior decorating and maintenance work. You can make sure you’re ready for the outdoor season by stocking up on Sadolin. At the same time you can make sure your customers are well prepared – with a free pair of gleaming white bib ‘n’ brace trousers.”
