Andy Dennis

Ideal Standard Group appoints new UK Sales Director

Published:  27 November, 2019

Ideal Standard Group has appointed Andy Dennis as its new Sales Director in the UK.

Dennis will coordinate sales activity for the organisation’s flagship brands, Ideal Standard, Armitage Shanks, and Sottini, working closely with the UK Managing Director, Stephen Ewer.

Most recently, Dennis was Managing Director of BMI UK and Ireland and brings more than 30 years of industry and commercial management experience to his new role. Dennis has previously worked in a number of senior sales, marketing and general management positions within the UK’s built environment.

Commenting on the new appointment, Stephen Ewer, said: “Andy’s appointment comes at a very important time in Ideal Standard’s story and ahead of significant new product and service announcements.”

Across the residential, commercial and healthcare sectors, we have long been renowned for creating innovative products that meet the current and future needs of our customers. Andy will use his three decades of industry experience to ensure our customer base grows along with our reputation for providing the best solutions for all bathroom markets.”

Andy Dennis added: “Ideal Standard is built on heritage, expertise and forward-thinking solutions. The market is changing and we need to make sure we’re changing with it. Going forward, I’ll be strengthening our key account relationships, and working closely with the team to drive further growth throughout the business.”

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