Coram UK has recruited retail sales specialist Natalie Paley into the new role of National Sales Manager, as it announces the creation of a new customer-focused retail sales division.

As part of a greater focus on the bathroom retail sector, the group has created a new ‘Retail Sales Division’ to be headed by Paley.

Reporting directly to Group Sales Director Steve Huntly, Paley and her team will concentrate on developing opportunities within independent retail showrooms, designers and architects. Paley will use her strong background in retail sales and account management to plan and develop fresh sales channels with a focus on improved customer service.

With many years of experience in the plumbing sector, Paley began her career in plumbing sales as Area Sales Manager for Wavin in 2004. After over seven years in a similar role at Zehnder and Bisque Radiators, she became Regional Sales Manager at Bathroom Brands UK, where she was ultimately promoted to the position of National Account and Sales Manager for UK and Ireland.

Commented on the appointment, Steve Huntly said: “We are incredibly pleased to welcome Natalie to Coram Group UK. She brings with her a wealth of experience and a genuine passion for the bathroom sector and we’re very much looking forward to having her as part of the team.”

Paley added: “As an established member of the bathroom sector, I am well aware of the outstanding reputation of Coram Group UK and both the Coram and Impey brands of showering solutions. I am very much looking forward to working with Steve and the whole team to capitalise on the excellent status of the Group and drive retail sales to their highest potential.”