Insulation and interior building products distributor CCF has welcomed a new Commercial Director.

Following nine years working within Travis Perkins plc Group brands, Chris Woollard will provide expertise and advice to support the Commercial Team, and drive projects that ensure company growth.

Since joining the Group in 2010, Woollard has been strategically placed within different areas of the business to support commercial development and to lead on internal strategy projects. With experience across a variety of areas, such as Product and Category management, Woollard is well-placed to take his breadth of experience to support on the pricing, marketing and category development of CCF’s range of insulation, ceilings, drylining, flooring, partitioning and fire protection ranges.

Woollard said: “Collaboration between the Commercial Team and the rest of the business is key to success, so it will be my goal to drive projects forward with the help of the Regional teams, sales force and wider CCF branch network across the UK.

“I hope to embed the team even further into the fabric of all we do at CCF, so that we can continue to evolve commercially as a business and deliver strategic growth further in 2019 and beyond.”