Online builders' merchant rebrands

Published:  11 February, 2019

Construction Materials Online has rebranded to ‘cmostores.com’.

The company uses an online platform and direct shipping, a business model which led to a sales growth off 46% in 2018.

The rebrand includes a new trade club and website which will launched later in the year. It also includes new logos for the business’s four specialist websites: roofingsuperstore.co.uk, drainagesuperstore.co.uk, insulationsuperstore.co.uk, and doorsuperstore.co.uk.

CEO Andy Dunkley said: “Our new brand is an up-to-date visual identity to take us through the next ten years of helping our customers to deliver projects on time and on budget.

“We’re responding to market research which asked the industry what it needed and how we could make life easier for people buying building supplies. Our customers are clever and they want smarter ways to work.

“We have well-trained advisors at the end of the phone, which our research highlighted as a big factor for people choosing to shop with us.”

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