“Innovative” app wins big

Published:  14 December, 2018

Worcester Bosch is celebrating a double triumph having seen its app land two major accolades.

The myWorcester app recently won gold in both ‘Best digital employee communication’ and ‘Best use of digital from the engineering and manufacturing sector’ at the Digital Impact Awards 2018, which recognises digital work in corporate communications.

The app was launched in 2017 and is now used on a daily basis by thousands of installers nationwide, assisting them with boiler guarantee registration, management of customer appointments, and access to technical literature, all through their smartphone.

The judges described it as “the perfect example of user-friendly, time-saving and innovative design, benefitting both installers and the business bottom line”.

Martyn Bridges, Worcester Bosch’s Director of Technical Communication and Product Management, said: “To win two highly-esteemed awards in the digital communications sphere further highlights just how committed we are to making the working lives of installers as straightforward as possible.

“Not only will we be looking to further enhance the app over time, but we’re also exploring other ways we can use digital channels to enhance the way installers interact with our products and services in the future.”

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