Ibstock Brick goes greys

Published:  03 April, 2018

Ibstock Brick has extended its range of grey bricks to meet the growing trend for a contemporary colour palette.

The latest editions to the range - Leicester Grey Stock, Leicester Weathered Grey Stock, Arden Grey and Arden Weathered Grey - are manufactured at its Ellistown factory and takes its offering to over 20 grey bricks.

Some of the strongest opportunities for innovative brickwork come from using a wider colour palette. This ranges from the ‘sympathetic’ to the ‘imaginative’; thus, meeting the more creative design aspirations of architects, specifiers and homeowners. The elegant hue of a ‘true grey’ brick – which is commonly associated with the strong, cool, design aesthetic of brick-built buildings in Denmark and the Netherlands - offers an exciting and popular alternative to traditional ‘brown greys’.

Collectively, the four new additions have already made an impact on sales. Ibstock Brick reports an increased demand across its grey range as more and more architects and specifiers recognise this colour palette for its kerb appeal.

Sarah Holey, Market Manager at Ibstock Brick, commented: “The growing demand for a contemporary colour palette has been the driving force for grey bricks. This extended range strikes a balance between consideration for the surrounding area whilst creating a sense of individuality.

The introduction of additional grey products makes commercial sense and we expect the range to continue to perform well going forward. We’re working with an increasing number of architects and specifiers who are keen to achieve a similar step away from the norm and integrate grey bricks into their projects.”

Projects which have specified grey brickwork include Corduff Primary Care Centre in Dublin (Dark Grey), an apartment complex in Motherwell (Multi Grey Rustic) and Park View School in Glasgow (Kingscote Grey Multi).

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