Imperial Bricks is now an approved supplier to all members of the NBG independent merchant buying group.

The supplier of traditional handmade, pressed, wirecut and waterstruck bricks, is experiencing strong growth with its wide range of imperial and metric-sized bricks, brick slips and complementary lime mortar (Limetec) and brick tint (Bebbington).

A proactive merchant sales team, and marketing tools such as point-of-sale and brick library displays, have opened up new selling opportunities for merchants and improve brand awareness.

Jason Hughes, Managing Director at Imperial Bricks, said: “We’re continually increasing our product range to include more regionally-sensitive bricks. We’re also developing a new brick slip system, introduced a Brick Matcher app, and provide ongoing support for merchants. Joining NBG means better deals for independent merchants and encourages them to take a look at what Imperial Bricks could do for their margins.”

Mark Smith, Purchasing Manager at Grant & Stone and Brick and Block Category Management Team Member at NBG, added: “We’re pleased to welcome Imperial Bricks as a new supplier brand. Existing NBG members who already use Imperial Bricks will benefit from the same sales and product support as before, and potential new customers can expand their offering of traditional handmade bricks.”