The 'sound good factor'

Published:  28 July, 2017

Glass mineral wool insulation manufacturer, Isover UK, has invested in a new integrated campaign – The Sound Good Factor – to drive demand for its range of acoustic solutions.

The Sound Good Factor was developed alongside Isover’s dedicated online information hub, which offers SME housebuilders insight, resources and advice on how to take advantage of its high-performance acoustic insulation.

Órla Whelan, Marketing Director, Isover UK said: “The Sound Good Factor highlights the sounds associated with modern daily life and how Isover products help maximise acoustic comfort, making homes sound great and providing housebuilders with a competitive edge.”

“Builders merchants should ensure they are up to speed with our campaign messaging as well as the benefits that our acoustic solutions, such as Isover RD Party Wall Roll and Acoustic Partition Wall (APR), provide for their customers.”

The roll-out is supported by press and digital advertisements, technical guides as well as a social and video campaign. Isover’s investment aims to raise brand awareness and promote the benefits of creating homes with superior build quality. As part of the campaign, 20 of Isover’s trailers will be given updated branding.

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