BMF supports marketing qualification for construction industry

Published:  04 July, 2017

The Builders Merchants Federation (BMF) is supporting a new marketing qualification developed for those working in and around the construction industry by the world’s leading professional marketing body.

The Foundation Certificate in Marketing is the Chartered Institute of Marketing’s (CIM) first sector specific marketing programme for the construction industry. It was developed in conjunction with CIM’s Construction Industry Group (CIMCIG) to provide a solid foundation for junior marketers and others with a marketing support role. CIMCIG’s input ensures the programme meets the specific needs of the industry.

The intensive eight-month course, which begins in September, will equip delegates with practical skills and knowledge they can apply immediately to make a positive impact within their business.

The course is largely delivered online and includes a number of face-to-face workshops. In addition, each delegate will be mentored by an industry expert whose role is to support the student in learning about the wider industry, giving an insight that goes beyond both the classroom and the student’s own workplace.

Richard Ellithorne, BMF Membership Services Director, said: “While the BMF offers a number of merchant specific qualifications designed to help junior and middle managers progress in their careers, until now we have not had a specific marketing qualification within our prospectus. We are delighted to endorse the CIM Foundation Certificate in Marketing for Construction and believe it will be attractive to both our merchant and supplier members.”

Chris Daly, Chief Executive of the Chartered Institute of Marketing, added: “A CIM qualification gives a solid grounding for a marketing career and professional marketing is a recognised driver of business growth. I am delighted that CIM has partnered with the construction sector to address the marketing skills gap and enable new marketers to gain the right skills and behaviours needed to contribute to the growth of an absolutely vital industry.”

For more information about CIM’s new Marketing Programme, visit: www.cimacademy.co.uk.

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