NMBS has made it easier for its merchant members to embrace mobile technology to market their businesses with a Special Offers App.

As its name suggest, the app enables users to quickly, easily and cost effectively communicate details of any special offers or promotions they might be running direct to their customers' smartphones and tablets. With the ability to tailor it to reflect the merchant member's own existing corporate branding.

Companies can add information concerning special offers to the app that have step-by-step instructions and prompts. Once a promotion has been added, the merchant's customers will receive a push notification and alerts to remind them when a promotion is ending.

In addition, customers can use the app to create shopping lists and to send orders to the merchant either by email or via SMS. Location based services are available to so customers can have details of their nearest merchants.

Subscription to the NMBS Special Offers App costs just £299 + VAT for an entire year. The merchants' customers meanwhile can use the NMBS Special Offer App for free and download it from either the Apple App Store or from Google Play.