All hands on deck to ‘soak up’ summer sales

on 26 April, 2017

Spring has finally sprung, which means homeowners will be starting to make the most of the longer days and better weather, turning their attention to the garden.

Recent statistics have revealed that a well-maintained garden can add around 20% to the value of a property*, which equates to £60,000 based on the average UK house price. With these promising figures coming to light, we would expect to see homeowners beginning to look for easy, yet effective ways to improve their outdoors spaces this spring.

Stocking a wide range of outdoor related products including decking and outdoor balustrading, provides a great step to help secure significant sales during this period.

Decking can make a huge difference to any garden area. Being such a visual product, it’s important that decking products occupy a prominent position in store and in branch to allow your customers to visualise the options available, to help achieve maximised sales.

With 59% of homeowners prioritising outdoor living as the biggest influence on their outdoor projects**, now is the perfect time to make your customers aware of the current popularity of outdoor living, and how homeowners will be looking to expand their living space to the outdoors. By making outdoor products a priority this season, merchants can expect to see significant sales during this profitable period.

*Telegraph 2016

**Horticulture Week 2016

Josh Burbidge is business development director at Richard Burbidge.

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