Eurocell has announced a new initiative for 2017, which sees the company adopting two charities – one national and one local. The Eurocell board has also committed to augment approved employee efforts with corporate contributions.

The two charities Eurocell is formally supporting are the Starlight Children’s Foundation and Derbyshire, Leicestershire & Rutland Air Ambulance (DLRAA).

Starlight seeks to brighten the lives of seriously and terminally ill children by ‘wish granting’ and by providing fun, entertainment and distraction for children in every children’s hospital ward and hospice throughout the United Kingdom. Starlight’s year-round programme helps over 500,000 hospitalised children every year.

The DLRAA is Eurocell’s local airborne paramedic service. Its two regional air ambulances fly across the counties of Derbyshire, Leicestershire and Rutland and also provide cover for its sister service: the Warwickshire and Northamptonshire Air Ambulance.

Mark Kelly, chief executive of Eurocell, said: “You can only commend the initiative of our people in supporting on these two fantastic organisations – it’s totally indicative of the great spirit that we have here in Eurocell. We are in uncertain times and, in days like these, charities cannot rely on the largesse of the public in their usual way – and we imagine every penny will be most welcome, not least by those assisted and cared for both by Starlight and the DLRAA.”