The ROCKWOOL Group unveils new brand identity
Published: 05 March, 2017
The ROCKWOOL Group has unveiled its new brand identity together with a new “purpose” statement and corporate video.
The Group’s brand evolution includes a new ROCKWOOL symbol – a graphic representation of a volcano. The symbol stands for the commitment to enrich modern living through processes and products that exist harmoniously, and it will be used across all ROCKWOOL Group daughter brands.
This evolution aligns the branding of the ROCKWOOL Group’s diverse product portfolio to better demonstrate to our customers and other stakeholders the breadth and depth of how we use the natural power of volcanic stone to enrich and transform modern living, while addressing the challenges of the future. It will also support ROCKWOOL’s future geographical expansion.
The new corporate video has been launched through a thunderclap campaign – a large-scale scheduled social post, in which supporters share the message simultaneously to build awareness of the global challenges of modern living, and the solutions that already exist today that can go a long way towards solving them.
The new “purpose” statement – “Release the natural power of stone to enrich modern living” – conveys that all businesses within the ROCKWOOL Group have one overarching goal: to enrich modern living by improving the life of everyone who comes in contact with our products.
Mirella Vitale, ROCKWOOL’s senior vice president for group marketing, communications and public affairs, said: “I am proud of the ROCKWOOL Group’s long heritage in harnessing the power of one of the world’s most abundant natural resources in sustainable and innovative solutions that help solve the challenges of modern living. The updated brand identity marks an important evolution in the way we talk about our company, conveying a consistent vision and shared heritage across our diverse product portfolio’s full range.”