Birchwood Price Tools announces new managing director

Published:  20 February, 2017

Birchwood Price Tools (BPT) has unveiled Matt Hunt as its new managing director. He has joined the Nottingham-based workwear, tools and site equipment business from Rexel, where he was managing director for electrical wholesalers WF Senate.

His arrival will signal a new focus and direction for BPT’s brands Scruffs, Defender, Van Vault and Rhino.

Mr Hunt is already investing in customer and end user insight to help him shape the look and feel of the company’s ranges and service proposition going forward, in order to provide a complete solution to merchants and retailers.

One of his first actions has been to introduce a multi-brand CRM system to BPT for the first time, to capture customer data across all the ranges in the one place.

Mr Hunt said: “I’ve worked with many suppliers over the years, so I know what great looks like and the value they can add to the performance of a category.

“I’ve met all the staff here already and can see there is a vibrant, young, diverse workforce at BPT. We have some of the best brands and product ranges on the market - now I want us to be brilliant at what we’re currently good at.”

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