Interior design experts have selected mouldings as one of the key décor trends to watch in 2017, so expect to see the demand for mouldings and trims to increase over the coming months.
So to capitalise on this opportunity, merchants can break the mould this year by focusing on key add on sales, by stocking a wide range of trims and mouldings. This can also be achieved through the effective placement of mouldings and other related products in-store, showcasing the different styles, colours and finishes on offer to installers.
Mouldings add an interesting design finish to any space. Whether it’s an ultra-modern, contemporary property or a classic, traditional home, mouldings instantly add character to any area that needs lifting.
The simplest of moulding designs can finish a room perfectly, particularly if a space has a strong design feature that doesn’t need the attention drawing away from it. Adding framing to a room adds depth to the walls and also increases the sense of height by drawing the eye up, creating the appearance of high ceilings. Thin trims also work perfectly for modern builds as they don’t steal space like other, more ornate styles.
To prepare for the growing consumer demand for mouldings, installers should recognise the benefits of offering decorative mouldings. They are a great add on sale for any renovation project as they are easy to fit and an elegant way of smoothing over any unsightly edges or gaps, creating a polished finish to any space.
Stocking up on mouldings in 2017 means merchants can help installers to stay ahead of consumer demand. By promoting them as cost-effective products, merchants can offer a wide range of styles that can act as an added value sale, off-the-shelf product.
Paul Lerigo is marketing director at Richard Burbidge.