Announcing the T-REX Tour - A road trip that roars!
Published: 01 February, 2017
Shurtape is delighted to announce that its T-Rex vehicle will be hitting the road this year.
Alan Murray, Head of Marketing at Shurtape, comments: “We’re going on a year-long tour of builders’ merchants and retailers throughout the UK, and will be managing a range of activities including indoor and outdoor product demonstrations, giveaways, free samples, promotions and cross-marketing initiatives.”
The company is challenging builders to try its beast of a product just once, as in Alan’s own words; “People never go back! Hitting the the road aims to stop everyone in their dinosaur tracks.”
Shurtape is investing heavily in the T-Rex brand in 2017. Enjoying a strong market position in the US and already taking the UK by storm, the product has the company’s unique Co-Rex technology, giving it '4 times the staying power, 3 times the holding power and 2 times the bite’ when compared with standard duct tapes.
It is UV and weather resistant*, making it ideal for all DIY and building needs - and perfect for long-lasting repairs. Plus it produces an easy, clean and quick tear.
Concludes Alan: “The T-Rex tour will be promoted throughout the press as well as with social media activity – it will take in a number of trade shows and will culminate in a grand finale, so is a fantastic way to support our stockists and the trade audience. We are confident you won’t miss it, wherever you are in the UK.”
More details will be announced soon.
Trade / sales queries: Tel 01442 505762
* T-REX tape will freeze below 32°F but will keep its bight when thawed.