Civil engineering and groundwork specialist Rudridge will donate the £500 it would normally spend on Christmas cards and postage to charity, following the tragic death of one of its employees.

Tony Marshall, who died earlier this year following a short illness, received emergency assistance from an air ambulance provided by The Wales Air Ambulance Charitable Trust.

From its three air bases, the charity can reach anywhere in the country within 20 minutes to provide emergency air cover, support and services to patients and their families. It relies entirely on donations to raise the £6m needed each year to keep its helicopters flying.

In place of traditional Christmas cards, Rudridge will instead send its customers and suppliers online Season's Greetings via an interactive electronic game, which celebrates the company's involvement with a firm favourite on the Christmas TV schedule - the UK's Strongest Man.

Darren Price, group operations manager at Rudridge, said: "We wanted to do something to commemorate Tony - who is very much missed and was a great colleague and friend to everyone at Rudridge – and recognise the important service The Wales Air Ambulance Charitable Trust provided not only to Tony, but to all the other countless families in need of emergency support."

To make a donation to Rudridge's Remembering Tony Marshall fund, in aid of The Wales Air Ambulance Charitable Trust, please visit www.justgiving.com/fundraising/rememberingtonymarshall.

Pictured (L-r): Tony Marshall, Mark Stacey and Richard May