GROHE has announced three internal staff promotions, drawing on its current pool of talent to further grow the UK brand.

Tony Wilson will be taking up the head of kitchen role on a full-time basis. He has extensive experience within many aspects of the industry and is extremely passionate about this category.

Sophie Bishop has recently become head of DIY. She will be championing this channel for the GROHE UK market, utilising her key account management experience and previous marketing background to lead the brand forward in this sector.

Additionally, Michael Gray moves from his previous role of UK training manager to product manager. In his new position, Mr Gray will focus on driving GROHE Professional product offerings, ceramics and shower toilets, combined with managing the SMART loyalty scheme for installers.

Christian Götter, GROHE UK general manager, said: “We are very pleased to be in such a strong position that we can offer development opportunities to our talents and existing staff-base, using our internal expertise to strengthen the position of our brand in support of our future growth aspirations.”