A wonderland of new products from Carl Kammerling International

Published:  05 October, 2016

Carl Kammerling International is looking forward to a strong end to the year as its annual Winter Wonderland promotion returns for its third successive year.

Following an increase in signups in 2015, the 2016 promotion is expected to deliver a further 30 per cent increase in customer signups.

The promotion, which runs from 1st September to 31st December contains over 120 everyday products at discounted prices and offers retailers up to 65 per cent off list prices on products specifically chosen to offer unbeatable prices across C.K tools, C.K Magma, Kasp and Avit ranges. The brand new product introductions have been added to offer something completely different, ensuring they resonate with the different end user product requirements.

The popular reward scheme has also been improved for 2016, tailored with the retailer requirements in mind. Until the end of the year, stockists can collect different reward incentives for an initial lower signup of just £400 with the opportunity to spend up to a maximum of £6000 and claim up to £600 worth of Love2Shop vouchers.

New additions to this year’s promotion include the Avit Cable Cutter (RRP £12.59) the new C.K Premium Plasterboard Saw (RRP £14.99) and the new Mini Hacksaw (RRP £10.79) ideal for cutting metal and plastic in hard to reach restricted spaces.

Brand new limited availability product offers include the C.K 18” Quick Clamp (RRP £19.99), and the 5W Rechargeable Site Lamp (RRP £24.99), which has a three hour battery life and comes complete with an in-car charger.

The margin-busting promotion will also offer new added value packs, providing retailers with a free product when purchasing particular items. Retailers can choose from six added value items; including the C.K Magma Open Tote with the robust Sabretooth Trade Saw (RRP £38.99) and the C.K Sabretooth Trade Twinpack with free plasterboard saw (RRP £16.99).

Winter Wonderland also offers effective merchandising solutions, such as free standing displays and counter box options to create full impact in store. To further encourage sales, retailers will also receive Winter Wonderland branded counter mats, price stickers, A2 posters, and Consumer Leaflets, demonstrating the features and benefits of key products with eye catching new lifestyle photography to aid sellout.

All Winter Wonderland offers, as well as a downloadable brochure, are being showcased on a brand new microsite; www.wwmerch.co.uk. A consumer sell out video will also be available to download from Youtube or Vimeo from 1st September.

Paul Fallon, marketing manager at Carl Kammerling International said: “The markets that we are serving are changing rapidly in line with consumer requirements. As a manufacturer we have a duty of care to ensure that we align our promotions accordingly to ensure they resonate with our retailers and more importantly the end user. Although a multi-channel approach to promotions has been successful in the past, our research has indicated that a more tailored approach to specific channel needs will deliver significantly greater results. As a business we listen to our customer needs and act accordingly and this is what we have done. I am confident that this year Winter Wonderland will more than achieve the targets set for this promotion and deliver our customers and end users an exciting proposition.”

Kicking off on 1st September, but with a bumper pre-sale period running from 1st June, the promotional campaign finishes on the 31st December, guaranteeing stockists the best deals in the build up to the busiest time of the year.

For further information please visit www.carlkammerling.com or call 01758 704704.

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