The Vokčra trade vehicle is on the road again
Published: 08 September, 2016
The Vokčra Trade Vehicle is back on the road and touring the length and breadth of Great Britain following an extensive refit. The vehicle, which has been with the company since 2011, has visited a vast number of merchants and events over the years and was in need of a refurbishment.
The new design fits with Vokčra‘s updated branding and provides more space to display products, including an operational version of the Unica i combi boiler. Vokčra wanted to create a more trade-focused appearance for the vehicle and it now features a selection of domestic, commercial and renewable products with cutouts to show the inner workings of the boilers.
With new explanatory icons, promotional vinyl banners and product literature, the vehicle has everything installers need to learn more about the Vokčra product portfolio. Also, by losing the canopy and reducing its footprint by 50%, Vokčra has increased the vehicle’s flexibility, meaning it can visit even more merchants and sites.
Neil Mattock, marketing director at Vokčra said: “The Vokčra Trade Vehicle is a great way to engage with contractors, installers and merchants, we can come to them and they can interact with our products. We wanted to give installers the best experience when viewing Vokčra products, which is why we have given the vehicle a complete makeover. We will continue to update it with our newest products so that installers can really get hands on with our range and understand how they can work for them.”