Alumasc Water Management Solutions (AWMS) has expanded its Merchant Support Team with the appointment of Sophia Jelaca as account development manager for the central area.

Introduced last year, AWMS’ Merchant Support Team provides merchant customers with a unique level of in-branch support for its extensive range of water management products. This includes on-site help with solution-selling - even taking orders for merchants - training, product samples, marketing, trade mornings, branch incentives, product data and point-of-sale.

Manager Pete Hickman explained: “Builders’ merchants are an integral part of our business and we are proud of our longstanding relationships. The motto for our Merchant Support Team is ‘Not here to sell. Here to help you sell’, and that is reflected at every level of our service.

“The continuing expansion of our team and the recent appointment of Sophia confirms our commitment to giving merchant customers all the help, expertise and skill they need to sell the benefits of integrated water management solutions effectively from brands they know and trust. These include Alumasc Rainwater, Harmer Drainage and Gatic Civil Drainage.”